Fuad is an accomplished digital marketer with over 15 years of experience in a wide range of digital marketing areas. He has a proven record of success in driving higher net profits and market share, as well as ROI on marketing. His specialties include marketing measurement, paid, social and user–centric SEO, conversion optimization, UX management, cognitive intelligence, inclusive marketing initiatives, and transforming traditional marketing cultures.

As the host of #labtomarket, Fuad shares his knowledge and experience to help businesses maximize their customer buying journeys and lock them into the loyalty loop.

My mission is simple; to advise on, build and implement tools that improve work for everyone. Those tools improve morale, increase efficiency, and ultimately make organizations more profitable (a happy side-effect that benefits everyone).