Join us as we explore the differences between Marketing 3.0 and 4.0, new challenges and opportunities, the necessity of predictive decision-making, and how to enable a 4.0 marketing strategy in the new cookie-less and privacy-first world. As consumers become ever-more connected, savvy marketers must stay abreast of the latest digital innovations, leverage data to anticipate consumer behaviour, deliver a more personalized experience, and compress the buying journey. We’ll present real-world use cases to help you jumpstart your ideas and maximize your marketing potential.